{"id":2552,"date":"2023-09-28T19:55:07","date_gmt":"2023-09-28T17:55:07","guid":{"rendered":"https:\/\/www.istarskibijelitartuf.com\/logotype\/"},"modified":"2026-08-16T12:56:39","modified_gmt":"2026-08-16T10:56:39","slug":"logotype","status":"publish","type":"page","link":"https:\/\/www.istarskibijelitartuf.com\/en\/logotype\/","title":{"rendered":"Logotype"},"content":{"rendered":"\t\t
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The <\/span>shape<\/b> of the logo is oval and circular, suggesting the oval form of the truffle. <\/span>The colors<\/b> used are only two, white and brown, representing the name and range of color shades of the Istrian white truffle. <\/span>The font<\/b> is in the Garamond typeface, suggesting tradition, exclusivity, and high product value. The stylized logo features the <\/span>Croatian and Italian name<\/b> of the product (<\/span>Istarski bijeli tartuf \/ Tartufo bianco d’Istria<\/span><\/i>) respecting the bilingual nature of the region. <\/span>The year 1929<\/b>. represents the first written record of the discovery of a large white truffle in the Istrian Peninsula. Within the circular logo are a stylized oak tree and a dog. <\/span>The oak<\/b>, as indicated by the shape of the leaves, represents the most common host plant species that establishes mycorrhiza with the Istrian white truffle. <\/span>The sparse crown and<\/b> not fully fallen leaves<\/b> symbolize the beginning of the Istrian white truffle harvesting season, which is late summer and early autumn. The stylized <\/span>dog<\/b> in the form of a hunting dog (with drooping ears) is shown in a searching stance, sniffing among the oak roots, and represents the traditional method of finding truffles. <\/span>The size ratio<\/b> of the dog and the oak indicates that the oak is low, representing the predominant cultivation form in forest management on the peninsula, namely coppice and medium forests. <\/span>The truffle<\/b> is not shown on the stylized logo because it is hidden beneath the soil surface, which is in accordance with the logo’s tagline – <\/span>Europe’s Hidden Treasure<\/b>. The logo does not feature regional, national, or European symbols to suggest that the Istrian white truffle, although protected in a specific area, is a natural treasure of a broader region.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Label color<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Color<\/th>\nHEX<\/th>\nRGB<\/th>\nCMYK<\/th>\n <\/tr>\n <\/thead>\n
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#605040<\/td>\n96, 80, 64<\/td>\n46, 44, 54, 30<\/td>\n <\/tr>\n <\/tbody>\n<\/table>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Typography<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cormorant Garamond<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Label treatment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Application on a white background.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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On a light background, the sign is applied without a protective field.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The sign is applied with a protective field on a black background.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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On dark backgrounds, the sign is applied with a protective field.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Download .ai, .eps and .pdf<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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National and EU sign for the PDO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Suggested product label design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In addition to the label, the product can also be marked by direct printing on the packaging, respecting the color relations of the origin mark, the Istrian White Truffle logo and the background of the label, packaging or wrapping itself. The shape of the label is not defined, so it can be square or oval, in accordance with the manufacturer’s brand requirements. The minimum content of the packaging label is prescribed by the Product Specification<\/a>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The shape of the logo is oval and circular, suggesting the oval form of the truffle. The colors used are only two, white and brown, representing the name and range of color shades of the Istrian white truffle. The font is in the Garamond typeface, suggesting tradition, exclusivity, and high product value. The stylized logo […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2552","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.istarskibijelitartuf.com\/en\/wp-json\/wp\/v2\/pages\/2552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.istarskibijelitartuf.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.istarskibijelitartuf.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.istarskibijelitartuf.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.istarskibijelitartuf.com\/en\/wp-json\/wp\/v2\/comments?post=2552"}],"version-history":[{"count":4,"href":"https:\/\/www.istarskibijelitartuf.com\/en\/wp-json\/wp\/v2\/pages\/2552\/revisions"}],"predecessor-version":[{"id":2699,"href":"https:\/\/www.istarskibijelitartuf.com\/en\/wp-json\/wp\/v2\/pages\/2552\/revisions\/2699"}],"wp:attachment":[{"href":"https:\/\/www.istarskibijelitartuf.com\/en\/wp-json\/wp\/v2\/media?parent=2552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}